{"id":867,"date":"2022-12-08T12:24:14","date_gmt":"2022-12-08T10:24:14","guid":{"rendered":"https:\/\/morouj.com\/?page_id=867"},"modified":"2026-02-23T10:08:16","modified_gmt":"2026-02-23T08:08:16","slug":"al-farasha","status":"publish","type":"page","link":"https:\/\/morouj.com\/ar\/products\/al-farasha\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0627\u0634\u0629"},"content":{"rendered":"<h6><a href=\"\/ar\/products\/\"  target=\"_self\">\t\n\t\u0627\u0644\u0639\u0648\u062f\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a><\/h6>\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/morouj.com\/wp-content\/uploads\/2026\/02\/Screenshot-2023-09-17-at-4.26.52-PM.png\" alt=\"Al Farasha Production line\" itemprop=\"image\" height=\"1374\" width=\"2500\" title=\"Al Farasha Production line\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\n<h4>\n\t\t\tRice, lentils &#038; beans\t<\/h4>\n\t<p>Al-Farasha is Morouj&#8217;s flagship brand, celebrated across Sudan for bringing premium quality staples to every kitchen. We understand that the secret to a perfect meal lies in the purity of the ingredients. That is why Al-Farasha offers a meticulously selected range of long-grain rice, nutrient-rich lentils, and high-protein beans. Each product is sourced from the finest crops and processed using advanced technology to ensure that every grain is clean, consistent, and full of natural flavor. With Al-Farasha, you aren&#8217;t just cooking; you are nourishing your family with the very best of Sudanese tradition and international standards.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils.jpg\" target=\"_self\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils.jpg\" alt=\"\" srcset=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils.jpg 2158w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils-300x183.jpg 300w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils-1024x624.jpg 1024w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils-768x468.jpg 768w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils-1536x935.jpg 1536w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Lentils-2048x1247.jpg 2048w\" width=\"2158\" height=\"1314\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field.jpg\" target=\"_self\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field.jpg\" alt=\"quality food products\" srcset=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field.jpg 2185w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field-300x200.jpg 300w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field-1024x683.jpg 1024w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field-768x512.jpg 768w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field-1536x1025.jpg 1536w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Sudanese-woman-working-in-field-2048x1367.jpg 2048w\" width=\"2185\" height=\"1458\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans.jpg\" target=\"_self\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans.jpg\" alt=\"\" srcset=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans.jpg 2400w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans-300x200.jpg 300w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans-1024x683.jpg 1024w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans-768x512.jpg 768w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans-1536x1025.jpg 1536w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Beans-2048x1366.jpg 2048w\" width=\"2400\" height=\"1601\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain.jpg\" target=\"_self\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain.jpg\" alt=\"Sustainable agriculture Sudan, Food export company Sudan, Ethical food sourcing, Corporate Social Responsibility food industry.\" srcset=\"https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain.jpg 2400w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain-300x200.jpg 300w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain-1024x683.jpg 1024w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain-768x512.jpg 768w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain-1536x1025.jpg 1536w, https:\/\/morouj.com\/wp-content\/uploads\/2022\/12\/Hand-with-grain-2048x1366.jpg 2048w\" width=\"2400\" height=\"1601\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- navigation arrows -->\n\t\t<button aria-label=\"Previous slide\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t<\/button>\n\t\t<button aria-label=\"Next slide\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t<\/button>\n\t\t\t\t<h2>\n\t\t\t\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\t<\/h2>\n\t\t\t<a href=\"https:\/\/morouj.com\/ar\/morouj-market\/\" target=\"_self\">\n\t\t\t\t\t\t\t\u0627\u0646\u0638\u0631 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c\n\t\t\t<\/a>\n<h2>\n\t\t\t\u0627\u0644\u0648\u0635\u0641\u0627\u062a\t<\/h2>\n\t\t\t<a href=\"https:\/\/morouj.com\/ar\/recipes\/\" target=\"_self\">\n\t\t\t\t\t\t\t\u0627\u0644\u0645\u0632\u064a\u062f\n\t\t\t<\/a>\n<h2>\n\t\t\t\u0645\u0639\u0627\u064a\u064a\u0631 \u0636\u0645\u0627\u0646\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\t<\/h2>\n\t\t\t\t\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062c\u0648\u062f\u0629\n\t\t\t\t<b data-path-to-node=\"2\" data-index-in-node=\"0\">\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062c\u0648\u062f\u0629<\/b> for the Al-Farasha brand is rooted in the strategic selection of the world&#8217;s finest raw materials to ensure food security and excellence in every Sudanese home. From sourcing high-quality Californian tomatoes for our natural paste to selecting traditional Egyptian rice and premium Turkish lentils, our &#8220;Quality by Design&#8221; approach ensures that only the best ingredients enter our supply chain. We meticulously plan every stage of production to align with the &#8220;voice of the customer,&#8221; focusing on delivering 100% natural, nutrient-rich staples without the use of artificial additives or preservatives. This proactive phase guarantees that <b data-path-to-node=\"2\" data-index-in-node=\"656\">Al-Farasha products<\/b> meet the highest global benchmarks for purity and taste before they ever reach the shelf.\n<h3 data-path-to-node=\"3\">\u00a0<\/h3>\n\t\t\t\tQuality Control\n\t\t\t\tThe <b data-path-to-node=\"4\" data-index-in-node=\"4\">\u0636\u0628\u0637 \u0627\u0644\u062c\u0648\u062f\u0629<\/b> framework at Morouj ensures that Al-Farasha maintains its reputation as a trusted household name through rigorous monitoring and international compliance. Utilizing our advanced, ISO 22000-certified facilities in Khartoum-Bahri, we implement strict laboratory testing and safety protocols that exceed both local Sudanese Standards (SSMO) and international HACCP requirements. Every batch of <b data-path-to-node=\"4\" data-index-in-node=\"411\">Al-Farasha rice, pulses, and tomato paste<\/b> undergoes intensive evaluation for consistency, shelf-life integrity, and hygiene. By maintaining 99.9% process stability, our QC teams act as the ultimate safeguard, ensuring that every bag and can provides the safe, affordable, and high-quality nutrition that our community relies on.\n<h3 data-path-to-node=\"5\">\u00a0<\/h3>\n\t\t\t\t\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629\n<b data-path-to-node=\"6\" data-index-in-node=\"0\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629<\/b> is the driving force behind Al-Farasha&#8217;s market leadership and its continuous evolution to meet modern consumer needs. We are dedicated to a culture of &#8220;Tomorrow&#8217;s Progress,&#8221; where data-driven insights and consumer feedback lead to significant innovations in packaging and product accessibility. Whether it is refining our easy-to-open can technology or introducing diverse packaging sizes-from small sachets to 4kg bags-we focus on enhancing convenience and freshness protection. By constantly optimizing our &#8220;farm-to-table&#8221; logistics and investing in state-of-the-art food processing technology, the <b data-path-to-node=\"6\" data-index-in-node=\"622\">Al-Farasha brand<\/b> continues to raise the standard of living in the region, delivering superior value and culinary excellence.","protected":false},"excerpt":{"rendered":"<p>Back to Products Rice, lentils &#038; beans Al-Farasha is Morouj&#8217;s flagship brand, celebrated across Sudan for bringing premium quality staples to every kitchen. We understand that the secret to a perfect meal lies in the purity of the ingredients. That is why Al-Farasha offers a meticulously selected range of long-grain rice, nutrient-rich lentils, and high-protein&hellip;<\/p>","protected":false},"author":5,"featured_media":2034,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-867","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al-Farasha - Morouj Commodities Limited<\/title>\n<meta name=\"description\" content=\"Featuring our signature Al-Farasha brand, our rice selection offers the perfect texture and fluffiness for traditional Middle Eastern and African cuisine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morouj.com\/ar\/products\/al-farasha\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al-Farasha - 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